With this integration, your Omniful mobile app will emerge as a new channel within your marketing automation strategies. Keep reading to delve deeper into its benefits!

As you're aware, Clevertap consolidates behavioral customer data from various channels into one platform, allowing you to create targeted marketing automations. By integrating Omniful, it becomes another channel through which behavioral data flows into your Clevertap automations, such as push notifications.

The actual changes won't occur within your mobile app itself. Instead, your Clevertap marketing automation will gain the capability to incorporate mobile app events as triggers or conditions. Additionally, you'll have the ability to send automated, personalized push notifications to users.

Upon enabling the integration on Omniful's integration dashboard, actions performed by mobile app users will seamlessly and automatically flow into your Clevertap dashboard.

It will give insights about the user’s using the app.

Nearly every action taken by mobile app users will be recorded as an event on Clevertap.

For instance, if a user views an account page on the mobile app, it will be registered as an event labeled 'account_viewed' on your Clevertap events dashboard. Similarly, various other events such as product views, app launches, etc., will also be logged on your Clevertap dashboard, as illustrated below.

The Clevertap dashboard also allows to send push notifications by creating campaigns and view the list of campaigns.

Overall, integrating clevertap analytics and push notification services into your mobile app offers numerous advantages. By leveraging analytics, you gain valuable insights into user behavior, preferences, and engagement patterns, enabling you to make data-driven decisions and optimize your app for better performance.

Additionally, push notifications enable you to engage with users in real-time, delivering personalized messages and alerts that drive user retention, engagement, and conversions. Together, these integrated services empower you to create a more user-centric app experience, enhance customer satisfaction, and ultimately achieve your business goals.

If you need further information or assistance, feel free to reach out to the Omniful Support Team. We're here to help! Don't hesitate to contact us with any questions or concerns; our support team is ready to assist you with anything you need!